How does your solution help accelerate results and improve the lives of the world’s most vulnerable children? How did you come up with your solution?
The most vulnerable children belong to the lowest income groups and by association, the lowest literate groups. We wanted our ICT to be attainable to as many people who might benefit from it as possible. Since cell phone penetration was at 79% in 2015 in Pakistan and is on the rise, we chose an IVR (interactive voice response) system as our medium.
We met with healthcare providers and it was clear that their most desperate wish was that patients and their families be educated on what care needs to be afforded to mothers during pregnancy and delivery. We saw a gap in the education of fathers, so we are informing fathers using a hotline.
How will the investment from UNICEF’s Innovation Fund help you?
It is our most sincere wish that the hotline becomes a seminal source of information for fathers and the information translates into behavior change and results in improved health outcomes. The UNICEF Innovation Fund will help us design and test the receptiveness of the hotline on our population and will get us to the next phase of our project: impact evaluation.
Photo Credits | Top & In Article: © Rah-e-Maa