Explain what you do in 7 words.
Develop and execute brand strategy externally.
Where are you from and where are you now?
I'm from sunny Manila, Philippines, currently in New York.
What you were doing before joining UNICEF?
I co-founded a startup, led regional brand marketing for a unicorn, developed marketing communications for 11 TV channels, and managed advertising strategy for a variety of clients back in the agency life.
What has been your biggest success in your role at UNICEF?
Showcasing each and every teammate's work - I call it "adding glitter" - and seeing online communities engaging with our content.
What was your dream job when you were a child?
I wanted to be a news anchor but my voice stopped maturing at puberty.
What is you hidden skill / talent?
I can name way too many dog breeds and remember way too many random song lyrics